Internet users spend only a matter of seconds viewing a web page – much less time than they spend reading print marketing materials and media advertising. That’s why it’s critical to communicate your internet message to your prospects quickly as well as clearly. As part of our website design and development services, Digital offers professional copywriting to ensure that your message stands out from the clutter of competing sites and communicates immediately.
An experienced writer has a broad background in creating effective marketing and advertising for a wide range of clients, including hospitals and medical companies, industrial manufacturers, business-to-business organizations, consumer goods and services, and more. Specialized expertise in website text includes:
- Organizing information for easy access
- Creating attention-grabbing headlines and subheads
- Writing clear, easy-to-read message segments
- Facilitating transitions throughout site
- Developing urgency with call-to-action
Here’s how to get the most from our writing services:
- Provide us with all your current marketing materials as a reference
- Provide us with competitive materials and/or website addresses if available
- Complete our “Website Content Questionnaire” as thoroughly as possible
From that point, our writer will outline your website and develop a draft of your website text, working in coordination with our designer to make sure all the information flows smoothly. And, of course, you have final approval on all copy that will appear on your site.
