Based on research
conducted by the Direct Marketing Association, email marketing is predicted
to return an incredible $48.29 for every dollar spent in 2007. To put this
in perspective, that's more than double the average return for other forms
of online marketing and more than 6 times the return from print catalogs.
Here are four good reasons
- It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
- It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
- It's completely measureable - More than any other
form of marketing, email can provide actionable data on the results it
generates. Keep track of who opened your email and when, what topics they
were interested in, who forwarded it on to a friend, how many sales were
generated and much more.
Ok? So it works, what will Campaign Authority do?
